5 Ways AI Transforms Web3 Games

What is AI and how does it transform Web 3.0 Gaming? Let’s explore 👇

Artificial Intelligence (AI): Mimicking human problem-solving and decision-making using computers, through Machine Learning and Deep Learning.

Machine Learning: Using structured data, machines are trained to accomplish tasks, making predictions based on experience.

Deep learning: Resembling the human brain, algorithms called Artificial Neural Networks learn from data without human interference, mastering tasks like image recognition and language processing.

AI takes blockchain games to a whole new level by tailoring challenges and quests. It’s like having a game that knows you inside out and creates a unique adventure just for you. See how it transforms the Web3 gaming experience in 5 ways.

Personalization

Video credit: Game Wisdom

Real-time adaptation and learning 

Ever felt like you’re stuck in a game where the enemies are as predictable as a “Baby Shark Doodoo” song on repeat? Well, with AI, that’s ancient history! In the new era of Web3 gaming, Artificial Intelligence algorithms analyze players’ moves and adapt the game on the spot. 

This enables dynamic and responsive gameplay, where the game world and its elements can react to the player’s choices and actions. The ability to learn and adapt in real time enhances the overall gameplay and keeps players engaged.

Personalized recommendations 

The integration of AI dives deep into gaming behavior and preferences to serve up a platter of perfectly tailored game recommendations for its players. Whether you’re into high-octane action, brain-bending puzzles, or cute animal adventures, AI opens up with blockchain games that are custom-made for you. 

Gameplay

Levels Generation 

Forget about predictable game worlds! AI algorithms can level up dynamic landscapes, dungeons, and futuristic levels on the fly. One moment, you’re exploring a mystical forest, and the next, you’re venturing into a treacherous cave. With AI-generated content, every game becomes a unique and exciting adventure!

Unlocking Difficulty Modes 

Whether you’re a blockchain gaming prodigy or a casual player with AI at the player’s back, it’s like having a personal coach who tailors the game’s difficulty just for you. AI analyzes players’ skills and adjusts the challenge accordingly. So, strap on the player’s virtual boots and get ready for an exhilarating journey where every level is a perfectly balanced rollercoaster ride.

Real-time decision-making

Non-Playable Characters! With AI, NPCs come to life with intelligent and realistic decision-making. It’s like playing with virtual buddies who react and adapt in real time. Whether they’re outsmarting you in a game of chess or joining forces to conquer a common enemy, the AI creates exciting and immersive interactions.

Natural language processing

AI brings natural language processing to the table, allowing you to have conversations with NPCs or control game elements using the player’s voice or text. It’s like having a magical genie who grants a player’s gaming wishes. Want the player’s character to perform a majestic fireball spell? Just say the word! Get ready to immerse in a world where talking to the player’s game is not only possible but downright fun.

Game Development with AI

No More Creative Blocks 

AI algorithms can significantly reduce the cost and time required for generating game content. By using techniques like AI Dungeon 2 or Chat GPT, game developers can leverage AI-generated content, such as game narratives, quests, or dialogue options. It provides infinite gaming adventures in no time. This reduces the reliance on manual content creation and provides users with a more immersive and dynamic gaming experience. 

Content Generation by AI Dungeon 2. Video credits: Ancient8

Adaptive and realistic NPCs 

AI allows for the control and behavior adaptation of non-player characters (NPCs) in games. Through techniques like Pattern Recognition and Reinforcement Learning (RL), NPCs can evolve and learn from their actions, adapting to the user’s gameplay. This results in more adaptive and realistic NPCs that can interpret and respond to player actions, enhancing the overall gaming experience.

Characters created using Midjourney

Immersive object detection 

Deep learning techniques, such as object detection using technologies like TensorFlow, enhance the visual experience in modern games. While users can easily detect objects, in-game characters rely on AI to accurately identify objects and their variations within the game environment. This improves the immersion of the game world and provides a more realistic experience for players.

Game Art with Generative AI

Generative AI is the spice that adds excitement to Web3. With tools like Midjourney, ChatGPT, and Dall-E, game developers can create dynamic dialogues, unique avatars, and mind-blowing NFT artwork. Generative AI takes the Web3game development journey to the next level. With new features of generative AI such as text-to-art, Zoom-out feature, and environment generative AI let player’s imaginations run wild in this fantastical realm!

Background scene created using Generative AI (Midjourney)

Enhanced user experience

By leveraging AI technologies, game developers can create more immersive and engaging experiences for players. From dynamically generated content to adaptive NPCs and realistic object detection, AI contributes to a more personalized and interactive gaming experience, tailored to each player’s preferences and actions.

Metaverse with AI 

Avatar Creation 

AI brings the wildest customization dreams to life in the Metaverse. Get ready for eye-catching avatars that turn heads in every virtual world. Express player’s avatars like never before with AI’s magic touch, from stunning renders to mastering facial expressions. The player’s avatar will be the talk of the town!

Meta Humans created using AI (Midjourney)

Digital Humans 

Chatbots come alive in the Metaverse! These AI-powered bots react and respond to the player’s every move, taking immersion to a whole new level. Get ready for mind-blowing conversations and connections that feel as real as in the physical world. The future is here, and it’s filled with virtual beings that’ll blow players’ minds!

Multilingual Accessibility 

Thanks to AI’s superpowers, communication becomes a breeze. With Natural Language Processing (NLP), real-time conversations in different languages are a piece of cake. Say goodbye to language limitations and hello to global interactions. Explore, connect, and have a blast in the Metaverse with people from all around the world.

Security

Smart contracts and automation 

AI teams up with smart contracts on the blockchain to handle all those tedious in-game transactions and item trades. AI also takes care of scams, making sure everything runs smoothly and efficiently. It’s like having a game accountant, ensuring fair trades, transparent economies, and hassle-free gaming. 

Fraud prevention and security 

AI superhero, to save the day, fighting cybercrime one pixel at a time! With the decentralized nature of Web3 games, AI can play a vital role in detecting and preventing fraudulent activities or security breaches. AI algorithms can analyze patterns and detect suspicious behaviour, protecting players and the game ecosystem from potential threats.

Challenges

Mobile Operating Constraints

The challenge of deploying learning-based applications on resource-constrained mobile devices is due to the large number of parameters in deep learning models. This poses a burden for mobile devices to efficiently utilize AI applications.

Who owns the Generative Content?

The challenge surrounding ownership and copyright of AI-generated content, particularly in determining who has the right to profit from such content. Ambiguity in ownership structures poses a significant challenge in the era of AI-generated works.

Deepfake Dilemma

The challenge of highly realistic and widespread AI-generated deepfakes in the Metaverse. Ensuring user transparency and protection against fraud and deception as deep fakes become more convincing poses a significant challenge in digital spaces.

Deep fake in FIFA Video Credits: VFXCHRISUME

Bias in AI Algorithms 

The challenge of bias in analyzing and processing data by AI algorithms. AI bias reflects human biases, which can lead to discriminatory outcomes, such as gender biases in credit scores or ethnicity-based discrimination. Addressing and mitigating bias in AI algorithms is an ongoing challenge in creating fair and equitable AI systems.

Concluding…

AI and Web3 games: a match made in virtual heaven. Get ready for immersive adventures, dynamic NPCs, and endless possibilities. The fusion of AI, web 3.0 or blockchain games and the Metaverse will revolutionize how we play, work, and blur the lines between the digital and physical worlds. 

While challenges exist, such as addressing bias and ensuring fairness, with careful attention, AI can propel the Web3 gaming space into a future of immersive and meaningful virtual experiences.

The future is here, and it’s powered by AI in Web 3.0. Game on!

Answering the ChatGPT’s Web3 Gaming FAQs

If you are a Web3 gaming enthusiast, you’ve probably got a million questions swirling around in your head about this exciting new frontier. From NFTs to blockchain to decentralized ecosystems, it can all seem overwhelming at first. But fear not, dear reader! In this blog post, we’re going to answer some of the most commonly asked questions about Web3 gaming and give you insight into everything you need to know. So buckle up, grab a snack, and let’s dive into the wonders of Web3 gaming!

What makes Web3 games different from traditional games?

Unlike traditional games where the power is in the hands of a central authority, Web3 games give players true ownership and control over in-game assets. You can buy, sell, and trade virtual items and currencies outside of the game, creating a vibrant player-driven economy. It’s like having your own virtual universe where you call the shots and earn through it.

What is the role of NFTs in Web3 games?  

NFTs, are the sparkling gemstones of the Web3 gaming realm! These treasures are no ordinary game assets; they are Non-Fungible Tokens or NFTs. NFTs bestow upon players true ownership and uniqueness. They are digital assets residing on the blockchain, granting the power to authenticate, trade, and even modify in-game items.

NFTs allow players to own and trade their virtual possessions outside of the game’s ecosystem. This ownership fosters a sense of value and rarity, as players can truly possess unique items that can be bought, sold, or even showcased in virtual galleries.

How do NFTs enhance gameplay in NFT games?

These digital collectibles bring a touch of uniqueness and ownership to the gaming world, fueling players’ imagination. With NFTs, your avatar can rock dazzling attire, wield weapons forged by legendary artisans, or even summon rare creatures to aid you in epic battles. Each NFT carries its own distinct attributes and value, making every virtual asset truly one-of-a-kind. 

Converting existing games to Web3? Challenges & Considerations:

Who hasn’t thought of this one yet? Converting existing games to embrace this new decentralized era is indeed a thrilling endeavour, but it’s not without its fair share of challenges and considerations. 

Some of the burning challenges can be: 

But it is still possible to switch your Web2 game to the Web3 environment. Transform your game into a thrilling Web3 experience. Include the smart contracts and NFTs, for players’ ownership and engagement in trustless transactions. Also check out the limitations in Web2 gaming tackled by Web3 gaming in our latest article!

Prepare for an adventure where gaming boundaries crumble, and the future unravels before you. So are you ready to level up? Let’s discuss your next big idea, Get in Touch! 

How can Web3 improve my game’s retention?

By incorporating Web3 technology in such ways; as enhancing the player experience and creating new incentives for continued engagement, by combining blockchain-based features like NFTs and DeFi mechanisms, you can offer a more engaging and rewarding experience for players, which can increase their attachment to the game and encourage them to continue playing over time.

Can DeFi feature level up my Web3 game’s value for players?

By adding these DeFi features, you can potentially attract a larger audience of cryptocurrency enthusiasts who are looking for new and exciting ways to use their assets. By integrating DeFi protocols into your game, you can enable players to earn and use cryptocurrencies within the game, creating a more immersive and engaging experience. For example, you could allow players to earn interest on their in-game currency or allow them to stake their assets in liquidity pools to earn rewards.

How can I increase player interactions and Web3 game community-building?

Here’s the recipe to have an interactive community for Web3 game space: Add a pinch of social features, sprinkle some community events, drizzle rewards and incentives, hire a community manager to stir things up, and top it off with some social media integration. Just don’t forget the secret ingredient…a dash of humour! Because nothing brings people together like a good laugh (or a bad pun). So get cracking, and let’s bake up a community that’s as sweet as your game!

How can artificial intelligence (AI) and machine learning (ML) enhance gameplay experiences in Web3 games?

With the power of AI, the built characters come to life, adapting and learning from your every move, creating a truly personalized and immersive gameplay experience. Good thing, no more one-size-fits-all gameplay. AI algorithms analyze your unique gameplay, preferences, and performance, delivering custom challenges, puzzles, and quests that keep you on the edge of your seat.

These cutting-edge technologies not only assist in personalizing gameplay, predicting player behaviour, and generating dynamic content, but preventing fraud, and even chatting with players in natural language. It’s like having a game genie on your team, without the questionable gaming sense.

Prevent Cheating in Web3 Games with AI and ML?

Let AI and ML come to the rescue! By analyzing player behaviour and identifying patterns, these powerful technologies can detect fraudulent activity in real-time, from botting to hacking to glitch-exploiting. Plus, machine learning algorithms can adapt to new forms of cheating, making them a powerful ally in the fight for fairness and security.

What are the investment opportunities and potential returns in NFT games?

NFT games offer unique investment opportunities in the form of rare and collectible in-game items, characters, and virtual real estate. Investors can acquire these digital assets early and benefit from their increased value over time.

The demand for NFT games is growing rapidly, increasing the chances for investors to find valuable assets before they become highly sought after. Investing in NFT games combines art, technology, and gaming, creating an enticing blend of creativity and innovation. The potential returns in NFT games can be significant, with the value of certain NFTs skyrocketing in the virtual realm.

Whether it’s a mythical sword, a majestic creature, or a coveted plot of virtual land, NFT games offer a diverse range of investment opportunities. In a nutshell, it’s a kind of investment journey where imagination meets profitability. Witness the successful trends in Web3 Gaming Investments and financial market for the following year.

What future trends of development and evolution of NFT games?

NFT games will level up faster than a person being dog-chased! Get ready for mind-blowing graphics, immersive gameplay, and digital assets worth more than your home’s antique teapot.

In future, we can expect NFT games to become more immersive and interactive, with enhanced graphics and gameplay. 

Additionally, we may see the integration of virtual and augmented reality, creating a truly immersive gaming experience in the Web3 space. Overall, the evolution of NFT games is set to revolutionize the gaming industry and provide players with exciting new opportunities to explore and engage with gaming content.

How to make Web3 gaming a piece of cake for mainstream players?

One way to ensure the smooth adoption of Web3 games by mainstream players is by creating user-friendly tutorials and guides that make the transition a breeze. Also, consider creating interactive onboarding experiences that teach players as they play. User Experience is the key for mass adoption of Web3 Games. 

Blockchain technology can sometimes feel like a Rubik’s Cube, especially for non-technical players. To combat this, Web3 game developers can simplify the user experience by abstracting away the complexity of blockchain technology. This way, players can focus on the fun of the game rather than the technical details. This is done by using third parties or such middle platforms that take the complex part to their end and provide the players to have fun while playing. 

How is blockchain platforms and technologies used to create cross-platform and multi-chain Web3 games?

The blockchain world is constantly evolving and different platforms use different technologies. This can make it challenging for Web3 game developers to create games that work seamlessly across multiple platforms and chains. However, one way to tackle this is by building interoperable smart contracts that can communicate with each other across different platforms. 

Developers can also design with modularity in mind, meaning breaking the game into smaller components that can be easily swapped out or updated as needed. This approach can help create a more flexible and adaptable game that can navigate the decentralized nature of the blockchain ecosystem.

What are the scalability/security considerations for user wallets in Web3 games?

When it comes to Web3 games, user wallets need to be both scalable and secure. Developers must ensure that wallets can handle high transaction volumes while implementing strong security measures to prevent unauthorized access and loss of funds. Additionally, wallets must be interoperable, user-friendly, and compliant with relevant regulations. So, let’s design wallets that are as safe as an iron bank vault and as user-friendly as a piggy bank!

What are some popular Web3 game genres and titles to explore?

Web3 games are all the rage, and there’s a genre for every player! From blockchain-based RPGs to NFT-powered collectibles, here are some pun-tastic examples to get you started:

So, whether you’re a crypto-enthusiast or a blockchain beginner, there’s a Web3 game out there for you. For a good childhood nostalgia, check out this arcade-based game Paper Rush now available on desktop. Let’s get playing! 

What is the Role of Expedite Studio in Web3 Gaming?

Expedite Studio plays a significant role in the realm of Web3 gaming by game developers to navigate the decentralized landscape. One of the primary roles of Expedite Studio is to guide game developers in incorporating blockchain technology into their games. By leveraging their expertise. If you’re a game owner and looking for expert analysis/review of your game, reach out to us here. Or get a free report on Web3 game guide here.

Additionally, Expedite Studio assists in building a smooth user experience while harnessing the benefits of Web3. Striking a balance between decentralization and factors like scalability, speed, and cost-effectiveness. With astute design services such as Game Design, UI Development, Metahumans Integration, Web3 Integration, Multiplayer Architecture, Metaverse Dev, Gamification. Expedite Studio will soon be launching its very own Web3 game 🚀 Keep posted and reach out to us at [email protected] to get in touch!

Web3 Gaming: 2022 and Beyond

Crypto Winter

According to the observations of GameFi in 2022, the ecosystem has already risen and fallen on the back of the 2021 NFT hype cycle. Early token rises and NFT mints were rewarded by the “NFT go up” mindset for games that were still in development and solely intended to provide players with an opportunity to earn money. 

Many P2E gaming projects that were released in the last 12 months include sustainable design rather than providing genuinely enjoyable play experiences. These games instead of holding the Ponzi schemes are controllable using WASD (The game controlling keys other than arrow keys).

As traditional equities and other assets saw a wider worldwide decline, the 2022 cryptocurrency market also had a severe correction. Investors have tightened their decisions to risk-on assets, such as cryptocurrencies, as a result of rising interest rates that are intended to fight inflation. With the exception of Web3 gaming, which is proving to be a significant factor in the global growth of blockchain and cryptocurrencies, venture capital funding in those industries has also somewhat decreased. Despite the weak market, blockchain gaming has been demonstrating its strength in these trying times. Blockchain games may receive over $10 billion in investments this year, more than tripling the US$4 billion raised in 2021, according to a report by market watcher DappRadar. To be precise, 2022 has been a significant year for growth, investment, and development in both web3 gaming and NFTs, indicating a fruitful crypto winter.

According to the Binance research, the situation at current leading Blockchains in Web3 gaming are:

Report: games on BNB Chain dominate GameFi industry in Q3

Moving forward let’s review some of the major topics and metrics that indicate the development of these markets in this 2022 Web3 Gaming report. Read below how these turning points handled the market slump and how things are shaping up for next year after a year of significant growth for cryptocurrency markets and increasing attention to the web3 gaming field in particular.

Web3 Gaming 

1. Gaming Model Switch

The gaming model transformation is partially a result of the game developers switching to concentrate on the game play aspect rather than the earning part. The phrase “play to earn” also establishes certain standards for the playerbase. In some regions of the world, playing Axie Infinity used to be a full-time job. However, their faltering economy made it clear that this was an unstable arrangement.

Developers started using the phrase “play AND earn” instead of “play to earn (P2E),” suggesting that you can make money while playing. Actually, this more closely reflects what true gamers desire. They prioritise enjoyable games. Additionally, if they manage to uncover a way to earn a little money while playing their games,

The problem gap arises when the small gaming startups embracing the new economic model and the profound AAA studios with high-calibre games devoted to a premium $60 price tag and paid subscriptions. But the twist comes as the AAA studios that are now converted to the wildly successful F2P(Free-to-Play) model. The difference between the rising P2E economic model and AAA game quality will eventually close.

Many studios and developers are working to create a Web3 game that is genuinely entertaining. Businesses are exercising a formula that is entertaining, equitable, and profitable for both the gamers and their creators of them.

Web3 gaming is not readily switching back to a free-to-play (F2P) model from a pay-to-earn (P2E) model, as both models can coexist in the web3 gaming space. However, there are a few reasons why some developers and players in the web3 gaming space are experimenting with F2P and other models such as play-to-play (P2P), Factory Models etc.:

Player engagement: F2P models give players the opportunity to earn rewards for their skill and effort, rather than just spending money. This can create a more engaging and satisfying experience for players.

Fairness: F2P models can be more inclusive and fair for players, as it allows everyone to access the game without spending money.

Revenue generation: F2P models can generate revenue through in-game purchases, while P2E models generate revenue through the sale of in-game assets or currency.

Community engagement: F2P models can build larger communities, as it’s more accessible to a wider range of players.

It’s worth noting that many developers and players are experimenting with different models to try and find the best balance between player engagement, revenue generation, and fairness.

2. Newly Launched Web3 Games in 2022

The top games with the most DAUs (Daily Active Users) in 2022 are listed by collective Research as follows:

3. 2022 As The Year of Alphas

An essential stage of development is the alpha release. In software development, reaching a working build that you’re ready to share with the public is a significant accomplishment. It’s encouraging to see so many alphas and betas released this year.

It is true that 2022 was the year of the alphas. Axes Metaverse, Mytheria, Everseed, Sunville Farms, Moonville Farms, Eternal Dragons, Big Time, Ancient Society, Phantom Galaxies, Star Atlas, Farsite, Spider Tanks, Mirandus, Legacy, Superior, War Park, Chicken Derby, Green Rabbit, Guild of Guardians, R-Planet: Conquest, Farming Tales, My Neighbor Alice, TreeVerse, Life Beyond, etc. are some examples of games that fall under the initial release category.

4. Web3 Gaming investments/Funding review

The Web3 gaming and metaverse sectors received a lot of investment from venture capital firms this year. But the overall amount of money invested in these sectors fell from $5.5 billion in 2021 to $3.7 billion in 2022. (Footprint Analytics).

Animoca Brands is the market leader as of the publication date of this study, having invested in 61 projects in the web3 gaming and Metaverse categories. They are followed by Shima Capital with 29 projects and Infinity Ventures Crypto with 30 projects (CoinMarketCap). Even if it is happening more slowly than in previous years, the number of Game-Fi projects is still increasing. Yat Siu, a co-founder of Animoca Brands, has also made plans to launch Animoca Capital, a $2 billion metaverse fund.

With a $50 million B round, indie gaming studio Theorycraft secured the largest investment of the month in September. The trend of well-known gaming firms and developers entering the Web3 area is evident, with the founding team including members of Blizzard, Riot Games, and Ubisoft (Cryptoslate).

In October, Ubisoft and Take-Two Interactive participated in a $40 million Series A fundraising round led by Horizon Blockchain Games, the company that created the video game Skyweaver (DappRadar). More recently, Web3 game producer Fenix Games secured $150 million in order to purchase, fund, and distribute blockchain games (DappRadar).

Despite the unpredictability and difficulty of the market in 2022, it is evident that investors are still upbeat about the future of the blockchain gaming sector. 

Number of GameFi Projects by Investor

5. Ecosystems and Web3 

Even if Axie Infinity and STEPN may have been the first projects to become widely popular, they are no longer the leading initiatives in the field. Alien Worlds and Splinterlands are the current leaders in terms of active users, with Alien Worlds claiming 131K average active users and Splinterlands closely trailing at 98K. Only the players of these two games account for almost 30% of all gamers on the web3 platform (Footprint Analytics).

The best performers in terms of transactions are WAX and Hive. The popularity of Alien Worlds and Splinterlands, which account for 54.55% and 99.85% of each platform’s overall users, respectively, is crucial to both of them as a blockchain technology (Footprint Analytics). BNB, the third-largest chain in terms of gamers and gaming transactions, hasn’t yet created a standout game in the genre.

Despite this, BNB Chain is still one of the gaming industry’s most resilient chains. With 299 new projects debuting on the platform in 2022 alone (excluding December) and a 37% market share in terms of web3 gaming protocols, BNB continues to dominate in terms of both new project launches and market share (Footprint Analytics). When it comes to new initiatives, Ethereum comes in second.

It is obvious that the world of cryptocurrency gaming is continuously changing, with new players appearing and established ones fading away. Although Splinterlands and Alien Worlds may currently be the dominant powers, the future is still uncertain.

6. Rise of Metaverse

The six basic elements that make up the Metaverse—blockchain, interactivity, games, AI, networks, and IoTs—are more popular than ever. According to Goldman Sachs, the potential Metaverse economy could represent an $8 trillion opportunity by 2022, according to Gartner, which recently designated the Metaverse one of the top five emerging trends and technologies for that year (Bitcoin.com). Due to the fact that gamers have long been participating in immersive virtual experiences and creating social ties, gaming is crucial to the growth of the Metaverse.

Ancient8 Web3 gaming analysis

Tokens

Sensational Projects In 2022

  1. Kiraverse: Built on Unreal Engine 5, is an online multiplayer game, which allows players from all over the world to participate, compete, and gain achievements to unlock or rent avatars, skins, weapons, and other items. Battle Royale and Elimination are the two game types that KIRAVERSE will debut with. To improve their gaming experience, players can acquire in-game achievements and own, buy, or rent characters, skins, weapons, and other items.
  2. Illuvium: A collectible 3D fantasy RPG game with 343k Twitter followers that has developed a substantial and devoted fan base. In addition to concluding a virtual land deal for over $72 million this year, Illuvium also just made the auto-battler game mode’s first private beta available. The game has received overwhelmingly positive reviews so far and has AAA visuals and gameplay.
  3. Shrapnel: The project has garnered a lot of interest from the public, particularly in the West. It is being developed by a team of seasoned developers that have won BAFTA and Emmy awards from series like HALO and Call of Duty. Shrapnel, which won “Most Anticipated Title” at the Polkastarter GAM3 Awards this year, is evidence that Web3 games’ quality will continue to rise.
  4. Big Time: A forthcoming multiplayer action role-playing game that is now in early access. This project’s aim of creating a “second-generation crypto game” in terms of its in-game economy has been obvious this year, among other things. Big Time recently unveiled full information on its token and economy, which aspires to build a player-driven circular economy.
  5. Tatsumeeko: A multi-chain MMORPG designed to “build communities and deepen worldly relationships” and based on the Tatsu.GG Gaming Bot in Discord. The Tatsumeeko proof-of-concept generated over $369K in microtransactions, surpassed 62K MAU, and over 4.7M virtual products sold. The well-known Discord communities of PewDiePie, Davie504, Moistcr1tikal, Mobile Legends, and Team Liquid, and the fan community of Kanye West, Ariana Grande, and Hololive Fan Server already have Tatsumeeko.

What’s in for 2023?

Cryptocurrency volatility is nothing new, and 2022 was a true rollercoaster for the entire sector. It also represents a remarkable chapter in the artifacts of crypto history. It will be a useful lesson to educate both experienced developers and beginners that cryptocurrency is still “a work in progress” while simultaneously highlighting how far it has come. Future developments in this quickly evolving industry will be shaped by innovators and visionaries who remain focused and persistent.

The two industries that are most likely to use blockchain technology to spread cryptocurrency are Web3 gaming and Metaverses. Following a bright start to 2022, economic and social unrest has had an impact on international markets, particularly tech.

Crypto and NFT advocates have had to deal with hacks, significant falls, and plummeting token prices. Web3 gaming and NFTs are still very much alive and moving forward in spite of all the FUD (Fear, Uncertainty and Doubt).

As the industry develops, there will be more obstacles and setbacks, but we also anticipate that market recovery, adoption by Web2 businesses, and significant technological advancements will serve as the catalysts for a number of innovative NFT and Web3 Gaming projects and trends in the coming year and for many years to come.

The blockchain sector may have been jolted by the bear market and other problems, but the web3 gaming alternatives are just becoming better. In 2023, It can be confidently expected that there will be even more advancements in blockchain gaming with good value returns. 

Metaverse Design: All you need to know

Remember when our parents complained about how we lived on the internet 24/7? Well, we will be proving them right soon enough! 🤣 How? Thanks to the Metaverse Technology. At this point, you must be questioning, what is a metaverse.

The metaverse is a virtual replica of our real-life world. First, let’s see how the creators of the metaverse explain it.

Mark Zuckerberg on Meta

“Today, I think we look at the internet, but I think in the future you’re going to be in the experiences” -Mark Zuckerberg

“With the Metaverse, we are transitioning from viewing a 2D world looking at the internet to living inside in a 3D world ” -Dave Water

“The Metaverse has become the newest macro-goal for many of the world’s tech giants.” -Matthew Ball 

Mathew Ball on Meta

Other than the Meta-makers, this is what the internet-people who are curious yet do not know much, have to say:

Metaverse design meme

And trust us, we are enjoying the creativity 😜

Metaverse design meme

So, is it actually all pile of nothing? Yes and No. 

Yes, because it exists virtually, and No because it is not about investing and dealing with imaginary stuff. Here is a proper explanation of the Metaverse:

What is the Metaverse?

The entire metaverse network is a decentralized platform meaning: shared by everyone, which may be continuous and in real-time, which is present in the post-internet era. The metaverse is not something you can physically own. 

It is an open 3D virtual world where everyone can take part. There are various metaverses made by various individuals or groups.

Something people often mistake the Meta for the entire Metaverse is the owner Mark Zuckerberg. The founder, chairman, and CEO of Meta, Mark Zuckerberg, has shared his vision of the Metaverse’s future as well.

For investing, unlike The Mask movie, 🎭 you do not become a billionaire overnight. But investing in the metaverse is also not something imaginary as most people have perceived about.

Investing in the Metaverse entails buying stock in well-known companies, buying non-fungible tokens (NFTs), creating one’s own non-fungible tokens, and buying or renting real estate on virtual platforms. There are numerous choices, and they are all promising.

If the metaverse is widely used, there could be high profits. Investors have institutional backing, indicating a firm position in the market.

How to get into the Metaverse Design

To master some skills, we recommend experiencing them. That’s right, to be a metaverse designer you must fully experience it. Have a virtual tour of it, meet new people, buy real estate in the metaverse, get metaverse equipment, and so on.

This will not only give you a fun adventure in a new world but will also provide first-hand experience of what is up-to-date, which UX components are already available, what else can be done to enhance the usability of the system etc. 

We have curated a list of important features to guide you to become a Metaverse Designer and explore the possibilities of Metaverse as a UX designer. 

Design is everything

Metaverse design meme

Mandalorian is absolutely right. Metaverse is nothing without design. Metaverse requires compelling storytelling, Augmented Reality (AR), Virtual Reality (VR), 3D animation, etc. Here designers play the most crucial role in getting the metaverse integration’s design component just right. After all, Design has to be something that makes it feel like users’ real-world space. The three core spaces where designers need to focus are:

The successful design would be to provide a truly immersive experience, aiming to “bring things to life” in the metaverse and make them seem tangible and as life-like as possible.

Mindset for the great metaverse UX

The metaverse designer needs to reform their mindset for the technology so that the user interacting with it is not just a mere user, but a player. To do this, UX designers will need to broaden their perspectives on skills and disciplines. Because these virtual worlds are comparable to societies with entirely different systems of ethics, economics, sociology, and psychology are all involved.

A critical component of effective design is accessibility. Since many other design elements, such as the motion sickness in VR, can negatively affect users, creating an accessible metaverse experience is definitely a challenge.

The early stages of metaverse design offer a great opportunity to incorporate accessible technologies right away rather than later trying to improve systems to be more inclusive. Designers will probably need to come up with brand-new, easy methods to encourage people to spend a lot of time in virtual environments.

It is not bad being a noob, noobs act as the bridge to create smoothness between the initial trial and mass adoption of any technology. 

In fact, it means creating such User Interfaces that are represented as walk-throughs and have the tendency to communicate with new users. It allows more opportunities to learn, explore, and interact with new technology. The metaverse itself is supposed to be the new, more interactive internet.

In the metaverse, data protection, security, and privacy should be included from the beginning as the top priority. It’s crucial to create environments that discourage cyberbullying. Users should be allowed to choose whether they want to be alone or with the firm, and individuals who negatively affected them should be removed from their connection. To design more safe and more user-friendly services, product designers will need to collaborate closely with data security experts and behavioral psychologists.

As the designers have to keep the critical factor of making learnability, findability and usability a priority they must also concentrate on the importance raised by the development side of these virtual universes. 

As a result, it will allow the players to not have to face any technical barriers throughout their interactions. Learnability and ease of understanding will assist the players to spend a good, satisfactory time in the virtual world. 

What is the required expertise?

Here comes the good part! Below is the concrete skills info that the designers need to pull in order to become the metaverse UX designer. 

Holograms sound cool, right? It is exactly the kind of technology that the matrix movie introduced to us to fantasize about the magical virtual world. 👩‍💻 Metaverse designers highly utilize extended reality in the virtual world to create smooth user experiences.

Designers use Extended reality which is a fusion of AR (Augmented Reality), VR(Virtual Reality), and MR (Mixed Reality). This Extended Reality helps the players to experience a life-like world in a virtual environment.  

Recognizing the user’s physical environment, User Perspective and depth are three important aspects of the physical world. In order to create experiences that keep users safe while they are in the virtual world, designers will be able to map the environment surrounding the user using sensors in VR headsets.

We are aware that non-verbal communication makes up a significant component of human connection. Face expressions can be used to convey emotions. As you connect with others, Avatar will be able to depict current human emotions. Standardization of head, hand, and body movements for gestures in virtual reality.

Standardization will enable the usage of traditional patterns, making it easier for people to learn how to use products created for the metaverse.

The next stage in the growth of the animation sector is a virtual world. Immersive virtual worlds can be made possible using NFT, or metaverse technology. As this technology gains in acceptance, interesting new prospects are emerging for all kinds of animation. 

The avatar can move, communicate, and carry out specific actions automatically for each player. These avatars are becoming more prevalent in online gaming communities like Second Life and Roblox. These are created using traditional as well as contemporary 3D animation.

Methods & Tools: 

Many designers are curious about the tools they can use to create a metaverse experience because the metaverse is still more like an early technology. We have summarized the majorly used tool for building genuinely immersive experiences in this section. 

Metaverse Engines

You may design virtual places where players can engage with each other using platforms and engines.

Tools for 3D modeling

Using 3D objects, the Metaverse’s virtual world will emerge as a real world. The ability to create 3D models will be a challenging one for metaverse creators.

Challenges in Metaverse Design:

1. Creating the UI

What is the primary interface distinction between the world as we perceive it and the Metaverse? In the actual world, the user can see and touch the interface since it is in front of them. In Metaverse the user is inside the interface in a virtual environment.

The fact that a static design is no longer essential but rather an addition to a more immersive design poses a dilemma. The task of creating environments and experiences in a virtual world then falls to someone with extensive architectural knowledge.

2. Heads-up display (HUD)

The panel that projects information onto the windscreen into the driver’s or pilot’s line of sight is known as a heads-up display. When it comes to gaming and user interface, the status bar is where information is displayed to the player or user.

A packed HUD seems only natural playing an important role in promoting the Metaverse. Consider it; it’s a brand-new world that only exists in your sight, and you’ll require assistance navigating it. You will need HUDs in the virtual world since they provide info panels, minimaps, inventories, colour filters, accessibility filters, and other features. Concise the info is then UX’s job.

3. Virtual Reality Sickness

Speaking of VR sets, while they may be your definitive route to travel and explore the Metaverses, they are also causing worry because they are uncomfortable. Cybersickness is a condition brought on by VR headsets that imitate the effects of motion sickness.

In essence, you are deceiving your brain into thinking something is moving when it isn’t. It is this separation that makes people sick of virtual reality.

4. Dislocation

It’s possible that this young technology may reach us in many years. However, users do not go from one static page to another in the virtual world rapidly by clicking or tapping, which is the basic foundation of contemporary UI and UX design. Instead, even in non-tangible spaces, users move from one spatial entity to another

The virtual space might be rather confusing for the user if there is no sense of continuity from one stage to the next. The connectivity of all the spaces inside the metaverse is a critical factor for the designers to keep in mind.

What is it like painting the infinite canvas?

Know what the video game players 🎮 first notice and enjoy the most? It is definitely the game plot and the design. The people who build the connection between users of technology and those who create its interfaces are mostly UX and UI designers. They “interpret” it for the players, removing obstacles and facilitating communication with devices and apps.

People can work, play, shop, interact and engage in other activities in the “metaverse,” which is a graphically rich virtual area with some resemblance to the real world (or, perhaps, more importantly, the internet).

To create experiences that become the gateway into other universes, UX designers will need to adapt their perspectives, skills, and processes. To do this, they must first stop considering those who use technology as “users.”

They should think of them as “players,” or individuals who exist, inhabit, and live in this virtual environment.

UX designers must develop an immersive design in order to give “players” excellent experiences. One that enables users to live in virtual environments not just visit them. To not achieve sustainable yet simple goals, designers are to be fully committed.

What Is The Mighty Ethereum Merge: How It Will Affect GameFi

What is The Ethereum Merge?

The Ethereum blockchain, as we know it, is the foundation of numerous Web3 applications, cryptocurrency, and NFT projects. The Ethereum Merge, also known as Ethereum ETH 2.0, is essentially an upgrade to the Ethereum blockchain that will lessen its environmental impact, boost network security, allow Ethereum developers to add new features, and improve the chain’s scalability. This is due to the converging of two independent chains “Beacon chain” & “Ethereum”. The latter one will integrate the consensus mechanism of the Beacon chain into it. Let’s dive deep into it below.

When will Ethereum Merge?

The existing Ethereum Mainnet and the Beacon Chain proof-of-stake network will soon converge, indicating that Ethereum will entirely switch to proof-of-stake, putting an end to the proof-of-work. The merge is expected to be in operation in Q3/Q4 of 2022, with the tentative deadline of September 15 this year. 

This will result in Ethereum’s 99.95% reduction in energy consumption. 

What is Proof-of-Work & Proof-of-Stake?

Algorithms that are used to validate cryptocurrencies on a blockchain network using proof of work and proof of stake. The key distinction is in the method used to select and qualify users for adding transactions.

The Proof of Work consensus algorithm involves challenging puzzles that must be solved by powerful computers used by miners. Trial and error are used to find solutions to the issues. The right to add new blocks to the blockchain for transactions is granted to the first miner to solve the puzzle or cryptographic equation.

In Proof of Stake, before confirming the transactions, miners promise an investment in digital currency. Miners need to put up a stake with their currencies to validate blocks. Miners also provide the duration of their transaction validation history. A weighted algorithm that is weighted based on the stake and validation experience determines at random who will validate each transaction.

Integrating the Mainnet

Since Ethereum’s inception, the Mainnet has used the proof-of-work (PoW) consensus mechanism. The PoW holds each transaction, smart contract, and balance from 2015 till now. 

The Beacon Chain, however, was established on December 1, 2020, and it has functioned parallel to Mainnet as a separate blockchain. Beacon Chain has not done transactions on the mainnet, but it reaches consensus on its own by agreeing to active validators and their account balances. 

When the Beacon chain is integrated with the Mainnet, and then this composition is merged into Ethereum, the Beacon Chain will work as a consensus engine for all data, account balances, and execution layer processes.

The Merge Impact on Game-Fi

Now that we are fully equipped with the Ethereum merge, it can be simply put as a quick swap of the new engine for the old one of the jet mid-flight. Everything, including the games based on this blockchain, will be swapped and altered eventually in The Merge spell. The three pillars: transparency, immutability, and traceability are fulfilled via wallet, smart contract, and the game server in blockchain game architecture.  

gaming-architecture-flowchart

Games Security

Research shows 34,200 smart contracts in blockchain games are vulnerable to attacks. The causes of vulnerability are platforms and contract programming languages. Which opens up to Calls to the unknown, Gasless send, Exception disorders, Type casts, Re-entrancy, etc. 

The merge promises a better tomorrow with higher security for the game-fi industry. The upcoming updates will increase Ethereum’s security by requiring major ETH deposits from validators. In addition, the protocol has the authority to delete their ETH immediately in the event of attempted fraud.

Faster Transactions In Games

Currently, when the players make microtransactions in the games to buy any virtual assets or skins, it takes time due to the PoW consensus. The merge update, however, will not speed up the transactions. It is here to lay down the foundation for all the anticipated upgrades. The next updates planned in the Q4 of 2022 and Q1 of 2023 will bring high core speed to the chain.  

Less Gas Fee 

For those who wonder what is a Gas Fee? On the Ethereum network, the user must pay a set amount of gas for each transaction. So in essence, “Gas” serves as a unit of measurement for determining the costs associated with putting a transaction in the “blocks” that make up the ETH blockchain.

Since 2020, there has been a dramatic increase in Defi and NFT activity in the Game-Fi, which has greatly increased transaction volume and can also clog the network with raised gas fees during peak times. 

The merger won’t directly reduce gas prices. The Merge’s technical advancements have included nothing intended to minimise fees. However, activating PoS would be the first step in allowing sharding. 

Sharding is the division of a network into “shard chains” that distribute Ethereum’s load, relieving congestion and boosting transaction throughput. It is expected to start in 2023, which will allow the network to scale dramatically and eventually lower the gas fee to an exceptional level.

More Players at a Time

As discussed above, the merger will focus on security and reduce the energy consumption of the current transactions. But it will set the stage for all other areas that users have been waiting for so long. After the merge, sharding could hypothetically boost Ethereum’s transaction throughput to 100,000 transactions per second, outpacing all major credit card providers in speed and throughput. This allows more users to play games at once. Reducing the time consumption for data processing and transactions.

99.9% Reduced GPU Energy Consumption Cost 

There are glad tides on the way with merge for the gamers. Game Processing Units (GPUs), which are used for mining Ethereum, are becoming less expensive as the network gets ready to convert from a proof-of-work (PoW) mechanism to a proof-of-stake (PoS) one, which would make these gaming processing components essentially useless for Ethereum miners.

According to calculations made by Ethereum experts, the GPU models on eBay have decreased by 37% since May 2021, and more are expected to drop very soon after the merge. Much more GPUs will be pushed to the secondary market when Ethereum eventually switches to PoS, which will probably cause prices to rise even higher.

The fact that the price of Ethereum has been relatively low, as mining has become more challenging, adds to the downward pressure.

Reduced Costs and Increased Speed 

The major 2 upgrades after The Merge are the “Sharding update” and the “Shanghai update”. Both of the upgrades are anticipated in Quarter 1 of 2023, possibly in action by January. Sharding following the merge describes the division of the whole blockchain ecosystem into manageable units called Shards.

Sharding will assist the network in facilitating secure distribution of data storage requirements, as well as making transactions quicker and making nodes easier to operate at a reduced cost. Next, we will witness The Shanghai update. It will tackle 3 critical functionalities; EVM object format, Beacon Chain withdrawals, and L2 Fee reduction. 

We are fully aware that news can be trending on the internet and still be wrong. To tackle that for the upcoming Ethereum Merge, we have busted some of the myths that went viral below.

Myths about The Merge

Myth No. 1: “Gas fee will be reduced following the merge”

False. The merge won’t lower gas prices because it only modifies the consensus mechanism, not increases network capacity.

Myth No. 2: “After the merge, transactions will be quicker.”

False. On layer 1, transaction speed will mostly not change despite minor adjustments.

Myth No. 3: “Once the merge takes place, you can withdraw staked ETH.”

False. The merge does not yet support stake withdrawals. However, withdrawals from bets will be possible after the next Shanghai update.

Myth No. 4: “The chain will increase the downtime after the Merge.”

False. Merge will provide zero downtime, as the chain will switch to proof-of-stake.

Myth No. 5: “In the dissipation of merge, new tokens will be generated.”

False. Ether will continue to be the native asset of the Ethereum network when The Merge is finished. Therefore, there will not be new tokens created.

What is “Eth 2”?

There won’t be two separate Ethereum networks anymore; there will only be Ethereum after ‘Eth1’ and ‘Eth2’ have been combined into a single chain.

The eth developer community has changed these terminologies to avoid ambiguity:

These terminological changes solely affect naming standards; they have no impact on Ethereum’s objectives or development timeline. 

A decentralized network scaling strategy and a switch to proof-of-stake have long been on Ethereum’s roadmap. Researchers initially worked on these projects independently, but in 2018 they were brought together under a single roadmap for “Ethereum 2.0.” a term coined.

Conclusion:

The existing ethereum mainnet and the Beacon Chain proof-of-stake(PoS) network will soon converge. This will complete Ethereum’s shift to proof-of-stake and signal the end of proof-of-work. This curates the way for later scaling improvements like sharding. Ethereum’s energy use will be reduced by 99.95% due to the merge. It will also make the chain highly secure, a welcoming tide for all. 

The original Ethereum developers planned for sharding in the first phase, but since gamification holds 51% of the blockchain’s transaction operations, it was viable to make the chain scalable first. For the development and popularity of layer 2 technologies to scale transaction execution, the focus of the sharding plan was shifted to enable the rapid increase in network capacity. The developers realized that this would not have been possible without switching to proof-of-stake.

Upcoming developments after the merge would be focused on sharding, modifying the EVM functionality, and reducing the beacon withdrawal delay. This means there will be a threefold surge of players onboarding on the chains. This is nothing more than a piece of good news considering the almost negligible prices of GPU and reduced gas fees for microtransactions.

Finding The Best Web3 UX Process (Hint: There Isn’t One)

Technologies around the world are causing a transition from Web 2.0 to a trustless and permissionless Web3, causing the global technological environment to change quickly. This has compelled the conventional recognized software businesses to form Web3-specific teams and convert their typical web systems to web3.

But now Web3 is having trouble gaining widespread adoption due to a lack of knowledge and technological complexities. The sole reason for this is the lack of user diversification experience. As the technology itself is complicated, it should at least have a user-friendly interface that gives the user the impression that it has ease of use and a high user diversification experience. 

User diversification is a path to a productive and forward-thinking Web3 environment in the future. Mass adoption equals a fulfilling user experience. The more people who utilize these digital environments and tools, the more they resemble the real world. As with the current face of the internet and the web, it might happen as soon as some anticipate. 

At expedite, being the advocates of web3 design, we have concluded that design is the first and foremost interacting element that enhances the user experience. In this article, we will be discussing the categories of product launches and the processes of UX design that are the best fit for a product launch in the Web3 space. 

Types of Product Launches and their design strategies:

1. For Products that just want to jump into the market OR want to onboard investors by showcasing ideas.

These sorts of products are known as Minimum Viable Product (MVP) and can be introduced to commerce after quick steps. The term “minimum viable product,” or “MVP,” refers to a product with just enough features to draw in early adopters and validate a product concept. In the web and software domains, the MVP can assist the product team in gathering customer input as soon as possible so that they can iterate and enhance the product.

The MVP is essential to agile development since the agile process is centered on validating and refining products based on user feedback.

The UX design processes for the first product category are as follows:

  1. Understanding

The biggest chunk of the initiating design phase is in understanding the project and its requirements. What are the pain points of an end-user? What can be modified in the current product to enhance UX? and how to make the experience of an end user smooth and consistent? 

Before creating an MVP or prototype, a UX designer seeks to understand what drives a user and what validation they are looking for. The intersection of UX development and design occurs when the proper products are provided to create a user’s capacity and motivation to accomplish a task.

For understanding, we start by elicitation and requirements gathering.

Understanding the user’s perspective is essential to mastering the UX design process; however, working with actual users to conduct in-depth user research, which results from the many methods of requirements gathering, is the only way to discover what that perspective is. 

By doing this first, we will need to make fewer revisions in the future, saving us a lot of work, time, money, and resources. If we conducted research first and then design, we would need to make significant design adjustments to accommodate the needs of the customers we have spoken with.

This has the advantage of allowing consumers to interact with an existing system directly. Some of the techniques that can be used to collect requirements:

  1. Branding

Product branding is a strategic fusion of design, marketing, and experience that distinguishes one product from others in the same category. It includes every aspect of the product, including the name, graphic design, materials used, delivery method, and physical appearance of the packing.

Product brands have become increasingly sophisticated and specialized for each product. A product’s niche differentiation is the objective.

However, at the core of branding, UX is about knowing the users, establishing the brand’s tone, and then designing helpful products that promote great user experiences. Branding Includes the following elements of a company:

  1. Design

Formally, there are three main design elements that makeup product design: quality, functionality, ease of use, and appearance.

To build a successful, competitive product, you will need to carefully consider each of these three criteria: an appealing, contemporary design; a useful functionality that helps users deal with their problems, and ease of use can be stated as a user on a website accessing the homepage within 3 seconds of opening the link, and maximum availability, the design must enable high performance and security as well. 

To have an improved design process we must consider 3 things.

  1. Get to know your project purpose well enough. Carefully examine individuals for whom the product is meant to pinpoint the best possible course for future product design.
  2. Be not afraid of issues. Make it a task for your team to identify and resolve them, instead. You’ll probably need to redo the outcome if you consistently put off solving problems or entirely miss them in favor of focusing just on the tasks you excel at.
  3. Strategizing your budget in compliance with the design needs is also essential, as it can get both the client and designer in an indecisive spiral where the finances and requirements don’t go side by side.
  4. The elements in the design to produce or modify are:

The user flow guides users through a series of processes from their entry point to a successful conclusion and end action, such as end-users purchasing a product.

Low-Fidelity or Lo-Fi wireframing is a basic wireframe that describes the layout of web pages or app displays. They assist you in conveying the “main idea” of your product rather than the specifics.

A prototype is an early version of a product that has been produced to test functionality. System analysts and users typically utilize a prototype to assess a new design that aims to increase precision. In certain models of the design workflow, the stage between formalizing and evaluating an idea is the creation of a prototype. 

  1. Quick Evaluation

Quick Evaluation is important because it enables teams to determine whether their design is effective for their users. Since testing with high-fidelity designs yields more insightful feedback from end users, the evaluation phase typically begins after the high-fidelity design is complete. The team validates the product with end users and stakeholders through a series of user testing sessions. Evaluation is a crucial phase in the design process where designers would test the prototype. 

2. For products that require quick UI with detailed research on UX:

When the clients ask for enhancement of the user experiences based on real user data having thorough research of user experience to launch any product, in this type of product launch the focus is on the detailed research of UX for the product with a short launch window having a simple quick UI. This sort of product is studied and data is gathered using user feedback, reviews, surveys, and the normal initial procedures discussed above. Understanding, Branding, Design, Quick Evaluation, and designer’s testing prototype. 

The client can now onboard investors using this prototype OR enter the market. Meanwhile, the UX designers would begin gathering data in preparation for the launch of the next edition, which would have a better UX and be more user-centered. The continued procedures would include:

  1.  In-Depth Evaluation

In the deep evaluation method, the team runs usability testing, qualitative testing with moderated usability testing, and quantitative via data gathering through product usability interviews, social survey forms, product communities, testing groups from actual users etc. For testing a running piece of design there are multiple ways to achieve that. One is the Qualitative + Quantitative usability testing through Maze

  1. Research

If you are wondering about the research after launch then yes! We strongly abide by the rule of iteration. Iteration is the key to a brilliant UX enhancement.  

The product launch research process can be broken down into seven general steps: understanding the market and the competition, focusing on the customer, developing a distinctive value proposition, choosing a marketing strategy, testing the product and general strategy, launching the campaign, and monitoring the overall lifecycle. These steps include Competitive Analysis, User Interviews/Personas, focused groups, Affinity Mapping, Journey Mapping,  Information Architecture (Optional), and User Flows. 

  1. Design Refinements & Final Evaluation

Design refinement can be defined as the process of changing a concept to make it more useful/easy to use or aesthetically beautiful. Renovating a certain design element, such as a web page’s layout, to make it easier to view.

In design refinements, the design system, UI, and prototype are modified if requested by the client. In this final testing, the product’s usability is examined. Both comply with Qualitative and Quantitative separately and at once. 

This final evaluation helps to provide proof to the client about any change history, also maintains a log, and that the product is tested and verified, etc. 

3. For Products that have enough time to follow UX Processes and want to get into the market with a User-Centric Product.

The final product category in which the time is fully invested to follow the thorough UX processes on to the product, making it a user-centric product. These products are called user-centric because they follow User Centric Design (UCD) in which the user is the heart and soul of the product. The needs, goals, and feedback of the consumer when creating digital products are the top priority. 

This type of process follows the same initial procedure in understanding the business, gathering the requirements via surveys and forms then branding the product having a signature theme and consistent design. The design and Evaluation follow the same procedures as above. However, In the research phase, a few new options are involved. 

  1. Understanding
  1. Branding
  1. Research
  1. Design
  1. Evaluation

A heuristic evaluation can be used to determine how user-friendly a website is. In other words, it evaluates how usable the website is. In a heuristic evaluation, unlike user testing, where users assess the website (or prototype), the site is evaluated by usability specialists.

To conduct a heuristic evaluation, the experts perform Usability testing inclusive of

Summary:

User diversification experience is the common lacking point of most Web3 products. It is not an impossible approach to reach every category of the user, but the design can be made smooth, consistent, and attractive enough to get a massive percentage to adopt this young technology. The UX is said to be the heart and soul of any product-based business.

It has a 400% conversion rate of potential to convert one-time clients to your daily users. Brands need to focus on the User Experience as much as or rationally speaking more than other areas. The above processes are curated to help Web3 design companies follow a guide and produce compelling products with a high conversion rate and user concentration respective to their type of category of product. 

Expedite Live Design Supported Products

We take pride in successfully completing and deploying satisfied clients’ products. The experiences that we gained in the design processes are all part of our learning to make the processes more user-friendly in the future. You can check Unipilot and Metadot to see live results. Check out our work for more inspiration.